Project Details
This project involved the creation and production of social media campaign content for GUM, focused on promoting the Advanced Care mouthwash product line through clean, approachable, and health-oriented visual communication. The campaign was designed to reinforce the product’s antibacterial benefits while maintaining a fresh and modern aesthetic aligned with the brand’s identity.
The project included creative direction, advertising layout design, content adaptation for social platforms, product-focused composition, and visual refinement for digital marketing campaigns and branded social media communication.
Goals
- Create engaging and informative social media advertising assets
- Reinforce GUM’s oral care and wellness positioning
- Highlight the antibacterial benefits of the Advanced Care product line
- Develop clean and visually approachable campaign compositions
- Design optimized content for social media platforms and digital advertising
- Increase product visibility through premium visual communication
- Maintain consistency with GUM’s healthcare brand identity
- Deliver versatile assets adaptable across multiple digital formats
Services Provided
This project included a range of creative and digital campaign services, including:
- Creative Direction
- Social Media Campaign Design
- Advertising Visual Development
- Digital Content Design
- Product-Focused Composition
- Brand-Oriented Visual Communication
- Layout Design for Social Platforms
- Marketing Asset Adaptation
- Visual Refinement & Retouching
- Digital Advertising Content Creation
- Brand Consistency & Design Alignment
- Post-Production & Final Asset Preparation
