Project Details
This project involved the creative direction, visual concept development, and full institutional website production for La Serenísima, one of Argentina’s most recognized dairy brands. The website was custom developed from scratch and designed to communicate the brand’s heritage, product quality, and family-oriented identity through a modern and highly accessible digital experience.
The project included UX/UI design, front-end development, responsive implementation, and the creation of custom animated illustrations to enrich storytelling, improve engagement, and bring a more dynamic and approachable visual language to the platform.
Goals
- Create a modern and engaging institutional website experience
- Reinforce La Serenísima’s brand identity through digital storytelling
- Design and develop a fully custom responsive website
- Improve usability and navigation across large-scale content sections
- Develop animated illustrations to enhance communication and interaction
- Create a friendly and visually dynamic user experience
- Ensure accessibility and performance across devices
- Translate the brand’s legacy into a contemporary digital platform
Services Provided
This project included a range of creative, illustration, and development services, including:
- Creative Direction & Digital Concept Development
- Institutional Website Design
- Custom Front-End Development
- Responsive Web Development
- UX/UI Design
- Animated Illustration Design
- Motion Graphics & Microinteractions
- Visual Storytelling & Brand Communication
- Navigation & Information Architecture
- Performance Optimization
- Cross-Device Experience Optimization
- QA Testing & Post-Launch Refinement
