Project Details
This project involved the development of Buda, an AI-powered WhatsApp assistant created for MUTE Club de Mar. Designed to support the brand’s high-demand seasonal operation, Buda was built to answer guests in real time, 24/7, through a conversational experience connected to Meta, Make and OpenAI.
The goal was not to create a traditional chatbot, but an intelligent assistant capable of understanding user questions and responding naturally across key topics such as events, tickets, schedules, reservations, venue information, app usage and general guest support.
The project combined conversational strategy, AI integration, automation workflows and WhatsApp implementation to extend MUTE’s brand experience into an always-on digital service channel.
Goals
- Create an AI-powered assistant for MUTE’s WhatsApp channel
- Provide real-time guest support during high-demand seasonal periods
- Offer 24/7 responses for frequent user questions
- Improve the customer experience before and during venue visits
- Reduce operational pressure on the internal team
- Connect Meta, Make and OpenAI into one automated workflow
- Build a conversational experience aligned with the MUTE brand
- Support information requests about events, tickets, schedules, app usage and services
- Turn WhatsApp into a smart service and communication channel
Services Provided
This project included a range of AI, automation and conversational experience services, including:
- AI Assistant Development
- WhatsApp Automation
- Meta WhatsApp Integration
- Make Workflow Automation
- OpenAI Integration
- Conversational Experience Design
- User Journey Mapping
- Prompt Strategy
- Automated Response System
- Guest Support Automation
- Technical Architecture Planning
- Real-Time Communication Flow
- Testing & Optimization
- Digital Experience Consulting
